Sales Specialist – HoReCa



EVOCA Group is the leading company within the out-of-home coffee machine industry. The group is headquartered in Italy and represents well-known brands such as Necta, Gaggia Milano, Wittenborg, Quality Espresso and Saeco. The company’s mission is to strengthen the global leadership by combining innovation, design, and digital performance with a deep understanding of the consumer.

The group is represented in 17 countries and the solutions are distributed worldwide in more than 100 countries.

EVOCA Nordic has a significant market share. Having a portfolio of strong brands and a clear innovation strategy gives the company the basis for further growth.

The Nordic business is anchored in Odense, Denmark, and employs approx. 30 people engaged in sales, after sales, logistics and administration.

For further information, see

Sales Specialist – HoReCa

Strategic position with a Nordic perspective

Evoca Nordic is expanding their commercial team with a sales profile focusing on the HoReCa segment. You report to the Nordic Sales Manager and the HoReCa Business Director in Italy. The recruitment reflects the strategic focus on the HoReCa segment.

You have the commercial responsibility of the Nordics - Sweden, Denmark, Finland, and Norway. The portfolio consists of manual espresso machines, office coffee solutions machines and fully automatic coffee machines with fresh milk solutions.

The role includes the responsibility of:
  • analysing the market and mapping initiatives
  • focusing on the new customers
  • increasing market shares
  • developing the sales channels
  • strengthening the partnerships with the dealers, expanding the dealer network, and raising the awareness among the end users
  • tender processes in close collaboration with the Nordic team.
There is a clear strategic element in the position since you are expected to have the overall view on the HoReCa business in your markets.

Skilled sales professional with a passion for coffee solutions

The right candidate has experience as KAM, within field sales, or area sales, as Sales Manager or as Sales Specialist. You already have some insight in the Nordic coffee market – potentially from selling office solutions. And most importantly, you are motivated by building a network and by developing the commercial activities.

Affection for the coffee business makes it easy for you to build the right relations with the dealers and the end users.

You either live in Sweden, Denmark, or Norway. The job requires approximately 50 days of travelling in the region per year and the occasional presence at the office in Odense, and Italy.

Evoca offers…

… an opportunity of joining a leading brand in the business of coffee solutions. Evoca is highly innovative and delivers quality machines to the professional market. The business is performing well and there is a clear potential for growth.
Evoca also offers the chance to develop your KAM skills in an international, professional environment.
Also, the right candidate will enjoy the opportunity of shaping the Sales Specialist role.

If you have any questions, please call Research Consultant Iben Ardahl Laier at +45 3048 4438.

Please note that we only need your cv if you want to apply. Your approach is handled with confidentiality.

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